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So you’ve decided to open your physical therapy clinic! That’s fantastic news, and we’re here to help you get started. There’s much to think about: the location, the equipment, hiring staff, referral sources, marketing plans, and marketing strategy. There are things to do and not enough time to do them.

But don’t worry – we will walk you through everything you need to set up your physical therapy private practice in this article.


image shows gym equipment like thera tubes, dumbbells, thera bands, and thera balls

You’ll need a few key things to get your physical therapy clinic up and running, starting with the right equipment. It’s helpful to use a good-quality treatment table, a waiting room, some sturdy chairs for your patients to sit in, massage chairs, and ultrasound machines. You will need to stock up on supplies like bandages, braces, athletic tapes, and plenty of therapy balls and exercise bands.

You’ll also need good-quality physiotherapy software. Premium software can be used for tracking schedules, diagnoses, and treatment plans. Additionally, it is an excellent method of maintaining efficiency and order in your physiotherapy clinic.

Before You Start

There’s no doubt that physical therapy is a booming industry these days. With more and more people suffering from chronic conditions, there’s a growing demand for physical therapy services. 

Before starting your physical therapy clinic, there are a few things you need to take into account. First and foremost, you’ll need to invest in some essential equipment. Then, you’ll need to get referral sources.

Another critical thing to keep in mind is the need for adequate space. You’ll want to ensure you have enough room to accommodate your pieces of equipment, patients, and staff members.

Finally, don’t forget the paperwork – you’ll need to get your clinic licensed and registered with the relevant authority responsible in your region. This can include DHA (Dubai Health Authority), HAAD (Health Authority of Abu Dhabi), and MOH- UAE (Ministry of Health UAE).

In addition to getting the relevant licenses from the authorities, you will also need to be licensed as a certified practitioner before you can practice physical therapy and rehabilitation within UAE. Take a look at our practice physiotherapy questions quiz page for exam questions.

It’s not an easy process, but it’s doable. Make sure you do your homework as practice owners and plan everything out ahead of time.

Physical Therapy Clinic Location

Location is vital when setting up a physical therapy clinic. You’ll want to choose a spot that is easily accessible and has ample parking.

But how do you know which location is right for your business? The first step is to do your research. Figure out what areas have the highest population density of people who could potentially need your physical therapy services. Click this link to learn more.

You’ll also need enough ample space to accommodate your essential equipment. Clinics can be pretty busy, so you’ll want to ensure you have enough room to move around. You also need to decide what kind of physical therapy services you can offer – Are you thinking of doing rehabilitation services within your physical therapy clinic? Are you considering offering pediatric rehabilitation services? As a result, your equipment choice will change depending on the services you offer

It’s also essential to choose a location close to other medical facilities. This strategy will make it easier for your patients to get to you and help you build relationships with other healthcare professionals.

Physical Therapy Specialties

There are many branches of physical therapy you can include in your clinic once you have a diversified client or patient base. There are sometimes dedicated pediatric physical therapy clinics, as well as university physical therapy centers that cater to university athletes and research. While having a general physical therapy clinic is a good idea, over time, many physical therapists and clinics expand their services to include specialties like the ones above.

Finding the Right Equipment

When setting up a physical therapy clinic, the right tools and machines are essential to help your patients recover from injuries and improve their mobility.

Here are a few pieces of equipment that we would recommend for any physical therapy clinic:

image shows a possible gym set up that many sports trainers use for their pateitns
  1. Treatment tables: These tables are essential in any physical therapy clinic; ideally, they’d be sturdy yet comfortable enough to put patients at ease during manual therapy procedures.
  2. An ultrasound machine: This is great for extending soft tissue, healing injuries, and relieving pain; then, the targeted soundwaves can cause deep heating for the inner tissues.
  3. A treadmill or exercise bike: Either one is necessary for helping patients regain strength and mobility.
  4. A TENS machine: The body’s endorphins, which serve as painkillers, are stimulated by electrical impulses.
  5. A traction machine: Mechanical traction applies a continuous, regulated traction or decompression force to the lumbar spine using a device.
  6. A foam roller: It’s excellent for massaging tight muscles and relieving tension.
  7. Resistance bands: These can be used for various exercises, depending on the patient’s needs.
  8. A balance board: This is great for improving balance and coordination.
  9. A heating pad/ice pack: These can help soothe tired muscles and ease the pain.

Choose a Marketing Strategy

The two primary business models that physical therapy clinics employ are as follows:

  1. Insurance-based: By engaging in agreements with insurance providers, this model—also known as in-network—enables your physical therapy practice to operate. Click here to learn more.
  2. Cash-based: This billing structure, also known as the out-of-network model, permits you to directly obtain payments in cash, checks, debit cards, and credit cards from your clients. Learn more about cash-based payments by clicking here.

Getting Referral Sources

A double strategy is the best way to get more referrals.

First, start talking to doctors and tell them how physical therapy works and how it can help their patients get better faster.

Second, make it easy for them to send patients to your clinic and create a marketing plan that strengthens their relationship with the patients they send your way.

Securing Insurance Contracts

After opening your clinic, you want to work with insurance companies to expand the number of physicians who can treat your patients. Internal processes are the first to be investigated. Consider compiling some presentational statistics to demonstrate your quality assurance method. New private practices offering physical therapy will have a better chance of being accepted by insurance providers if they have these elements in place.

Putting It All Together

So, we’ve learned about the different equipment and supplies you’ll need for your physical therapy clinic. Now it’s time to put it all together! Of course, as with anything in life, nothing is guaranteed. But nothing should hold you back if you’re passionate about helping others recover from injury and have the drive to make your clinic a success.

Promoting your clinic

There are several ways to promote your clinic; the most effective ones will vary depending on your location and target audience. Some ideas include creating a website and social media pages, distributing flyers and brochures in local businesses and hospitals, and organizing events and workshops.

The most important thing is to be creative and think outside the box. There are endless ways to build a marketing plan for your clinic, so explore your options and find what works best for you.


So, there you have it! Setting up your physical therapy clinic is a lot of work, but it’s also gratifying.

But as long as you keep your eyes open and stay organized, you’ll be fine.

Just don’t forget the more crucial part: excellent physios, who are entirely capable to get your patients back on their feet.

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